Why we're building Propero.
Founded on real estate industry experience and a belief that landlords and tenants deserve better.
The story
I'm Toby Martin, from Sydney. I've been in residential real estate for over 8 years, starting in property management and proptech.
I've seen how the industry works from the inside. Good landlords paired with good tenants, still paying thousands a year for a service that mostly involves forwarding emails. Property managers juggling hundreds of properties, unable to give any of them proper attention. Tenants waiting days for simple answers.
The tools existed to fix this. The legislation is clear. The process isn't complicated. What was missing was something that put landlords and tenants in direct contact, with the right guidance to do it properly.
That's what we're building.
The 80/20 problem
80-85% of properties on a rent roll are business as usual. Great tenants, paying on time, minimal fuss. So why are good landlords with good tenants still paying the same fees?
Property management hasn't changed in 20 years. Same CRMs, same processes, same middlemen making everything impersonal. It's your home. It's your tenant's home.
90% of tenancy issues come down to communication, or failure to communicate. Tenants searching emails for lease copies. Landlords waiting days for ledgers. Everyone waiting on the agency's payment run at the end of the month.
2.3M+
landlords in Australia1
~33%
already self-managing2
90%
of issues are communication3
So we built Propero
One app that puts you and your tenant on the same page. Everything you need for managing tenants and your rental property — rent tracking, condition reports, maintenance, documents, and communication. All in the palm of your hand.
No agency in the middle. No waiting on someone else's schedule. Just the tools to manage your investment property properly, with AI that handles the busy work.
AI that actually helps
AI has reached a point where it can reliably take actions, not just answer questions. We didn't want to bolt AI onto existing software as a gimmick. Propero is AI-native from the ground up.
In this example, a tenant reports a ceiling leak. Propero diagnoses the issue from the photo, identifies it as a strata responsibility, and notifies the landlord with a recommended next step. What used to take days of back-and-forth with a property manager now happens instantly.
Propero
AI Assistant
Inspections, simplified
If you've ever done a condition report, you know the pain. Photographing every wall, ticking boxes, going room by room. Depending on the property, it can take hours.
With Propero, you walk through the property and speak naturally. Damage, wear, and tear are automatically detected and highlighted. You get a fully compliant, professional report back in minutes.
Direct to you
With traditional property management, your rent goes to the agency first. They hold it, take their cut, and pay you at the end of the month, on their schedule, not yours.
With Propero, rent goes straight to you. We never touch your money. Tenants pay you directly, and both sides get a clear record of every payment.
Automatic reminders keep everyone on track. If a payment is late, follow-up emails go out on schedule. At tax time, generate a compliant rental ledger in one tap. The heatmap view means you always know exactly where you stand. No chasing statements, no surprises.
Rental Payments
$650 a week
10 of 12 on time
Rent Overdue
Reminder sent to tenant
December 2025
$2,825 • Paid 3 days late
Sources
- ATO Taxation Statistics 2021-22
- RentBetter, Self-Managing Landlords in Australia
- Based on industry experience